Posts Tagged ‘Photokina2012’

who killed the F2 legacy?

Sunday, September 30th, 2012

photokina 2012

There were times when expensive equipment had lasting value – for years, sometimes for decades. Our today’s throwaway society is hunting for increasing turnover of magnesium, plastic and silicon. The two-years’ ago Nikon D700 novelty is nowhere to be seen anymore. The sweet hype for more pixels and more camera features induces the desire for changing expensive toys more quickly – generating great turnover for the manufacturers.

Although advertisements suggest differently, gender segregation still works fine when it comes to technology: Men behind the lenses taking picture of scantily-clad women posing on stage. Certainly, society develops in different pace than technology.